Chrome: Just a new browser?

Howdy! I’m back to some frequent updates again!

Initially, as my first post to inaugurate the return, I planned to translate a post I wrote in Portuguese about the launch of Chrome, Google’s browser. Since in English there are some much more rich information about the topic available, I decided to rather just point them out instead.

In the post I wrote in Portuguese, I start by talking about how in the current short-term scenario the release of Chrome wouldn’t matter that much. It would be much like the loss Netscape suffered in the mid-1990s against Microsoft due to the absence of network externalities and to low switching costs between browsers. You can read Shapiro and Varian's “Information Rules” book for detailed information on this or go straight to the page where the spoiler is in there. You can also check for yourself that Google’s browser so far has reached only 1% usage.

The point then is that this release has a vision attached to it. It’s not a simple release of another browser. Instead, it’s one more step towards a paradigm shift. We are probably witnessing the transition from a world dominated by PCs requiring an operating system to function to one where PCs or even operating systems won’t be required anymore. It is in that new world Google is betting.

So, for more details, I recommend:

• Nicholas Carr’s post on the topic;
• The Economist’s overview of Chrome’s launch; and
• The 5 reasons why Chrome could take over the world.